Marmite: 25 Years of Love, Hate and Planning

Marmite, a savoury food brand, launched a paper in the UK to demonstrate the successful campaigns that they have created over the last 25 years.

Campaign details

Brand: MarmiteAgency: adam&eveDDB

Summary

Here we go.

Another Marmite paper.

Another attempt by planners to take credit for one of the world's most long-standing and creatively brilliant campaigns.

Except this isn't a paper about just one...