Marks & Spencer: Turning every store into a social success story for customers

M&S Food, a retailer, launched a campaign in the UK to develop a digital way to communicate with local customers, drive awareness on new product development and deals, showcase the brand as special and different.

Customer Engagement: M&S Store Social

All retail marketing departments were challenged by the Covid- 19 pandemic and M&S Food was no different. In the early days of the first UK national Lockdown, customers were Left uncertain as to whether its...

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