Agency: RKCR/Y&R | Authors: Megan Thompson, Jonathon Neal, Sarah Threadgould and Sandra Lema Trillo |
Marks & Spencer – This is not just advertising, this is Your M&S advertising: how confident communications helped restore public confidence in M&S
“In reality, this has been one of the more advertising led recovery stories we've watched, and it's working”
Rod Whitehouse, Deutsche Bank, 'No Ordinary Recovery'
1. WHY THIS PAPER IS WORTH READING
This is the story of how communications changed the public face of a very public company. M&S is a national institution (see Figure 1) and speculating on its...