How Beano became the new social currency for a new generation

Beano, a children's comic, transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new generation of digital-native kids in the UK.

Beano: A National Treasure

Published by DC Thomson, since July 1938 Beano is the UK's oldest, best-selling, most popular children's comic. It's been read by over 27 million living Brits, selling 2 million copies a week in its heyday.

Beano continued to

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