With the world upturned by the coronavirus pandemic, it’s hardly surprising that the response of many businesses was a switch to fire-fighting mode. This caused problems, however, from burnout induced by back-to-back video calls, to brand plans hastily put on hold to later become redundant altogether.
This is why the time is now right for marketing teams, brands and businesses – both large and small – to reap the benefits that can be gained by re-thinking the ‘crisis footing’ response.
An important first step is to make a fundamental mindset adjustment. When a marketplace changes, a business serving that marketplace...