Marketing without waste: how to stop spamming people
Simon SilvesterWunderman EMEA
Marie arrives home from work. She checks her email on her laptop. She has 12 offers for sexual potency pills, three from music download companies and 58 offers from online casinos.
'Spam' thinks Marie.
She checks her mobile. On it are three texts offering her a free holiday, discount ringtones and a pizza.
'Spam' thinks Marie.
Her home phone rings. Someone wants to sell her new doors and windows.
'Spam' thinks Marie.
On her doormat are five letters offering her credit cards,...