Marketing to the unemployed: three health-related case studies

Virginia Matthews

This article describes three case studies of public health campaigns targeting unemployed and low-income consumers.

Low-income consumers
Public health
India
United Kingdom
Strategy

Marketing to the unemployed: three health-related case studies

Virginia Matthews

"Give It Up For Baby" is an incentive scheme in Scotland to encourage pregnant women on state benefits to stop smoking. It offers successful quitters £12.50 (US$20) a week...

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