Marketing To My Generation - And Yours

Charles D. Schewe and Geoffrey E. Meredith

This paper describes a customer analysis model which the authors call Multi Dimensional Marketing and takes the study of attitude and behaviour differences of different generations to a more precise level.

Marketing To My Generation – and Yours

Geoffrey E. Meredith andCharles D. ScheweLifestage Matrix Marketing

Do you remember where you were on September 11th when you first got word of the terrorist attacks? Of course you do; chances are you will never forget. But suppose you were then 18 years old? September 11th could be the moment that defines your entire generation. It would shape your attitudes and outlook in incredibly powerful ways... just as the assassination of JFK profoundly impacted the lives of Baby Boomers who were 'coming of age' at that time.

The subject of...

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