Marketing To My Generation - And Yours

This paper describes a customer analysis model which the authors call Multi Dimensional Marketing and takes the study of attitude and behaviour differences of different generations to a more precise level.

Marketing To My Generation – and Yours

Geoffrey E. Meredith andCharles D. ScheweLifestage Matrix Marketing

Do you remember where you were on September 11th when you first got word of the terrorist attacks? Of course you do; chances are you will never...