Marketing To My Generation - And Yours
Charles D. Schewe and Geoffrey E. Meredith
This paper describes a customer analysis model which the authors call Multi Dimensional Marketing and takes the study of attitude and behaviour differences of different generations to a more precise level.
Marketing To My Generation – and Yours
Geoffrey E. Meredith
andCharles D. ScheweLifestage Matrix Marketing
Do you remember where you were on September 11th when you
first got word of the terrorist attacks? Of course you do;
chances are you will never...
