Marketing Thought Leader Advice: Riding Out the Recession
Geoffrey PrecourtWARC
Optimists will tell you that some finely tuned economic indicators indicate that the recession may have bottomed out and that marketers may begin to expect a more welcome concern from consumers. But thought leaders in the consulting and academic communities are not convinced that turn-around is at hand.
At McKinsey & Co., for instance, there's the constant reminder that this recession is unlike all others and that advertisers who survived lean times in the past cannot expect the same kind of bounce-back: "In previous downturns, many...