Marketing technologies - what’s the buzz

This paper describes a number of suppliers, tools and systems that are capturing and analysing word-of-mouth comments about brands on internet blog sites and chat rooms, and delivering valuable information back to marketers from this source.

Marketing technologies – what's the buzz

Chuck Kapelke

Bruce C. Ertmann doesn't work in disguise, hide behind bushes, or carry high-tech spy gadgets. But he can tell you what consumers are saying about Toyota with just a few clicks of his mouse. As...