Marketing research in Japan: from its emergence to the present

Kazuo Kobayashi and Nicolaos E Synodinos

The development of modern Japanese marketing research is described from its inception following the Second World War to the early years of the new millennium.
  

Marketing research in Japan: from its emergence to the present

Nicolaos E. SynodinosUniversity of Hawaii, USA

Kazuo KobayashiResearch International, Japan

Prior to the Second World War, Japan had few consumer choices, operating mostly as a production...

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