Marketing research in Japan: from its emergence to the present

The development of modern Japanese marketing research is described from its inception following the Second World War to the early years of the new millennium.
  

Marketing research in Japan: from its emergence to the present

Nicolaos E. SynodinosUniversity of Hawaii, USA

Kazuo KobayashiResearch International, Japan

Prior to the Second World War, Japan had few consumer choices, operating mostly as a production...

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