Marketing research in 2038 – perfect your foresight: avoid extinction by knowing the future.

This paper aims to help market researchers understand what they will be faced with in the next 30 years, and what they will need to do to create a better future, and avoid their own demise.

Marketing research in 2038 – perfect your foresight: avoid extinction by knowing the future

Teddy LangschmidtResearch and Innovation Solutions, Hotspex, Canada


Psst! I have a message for you ... sent from three decades into the future, across a bridge in time.

This might seem implausible to you, but that is only because time is not what you think it is. Time is neither as linear, nor as finite, as you had imagined. Think of it as an energy field.

It might help if you picture time – or “history”, if that makes it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands