Marketing Online Advertising more Effective And Accountable

Robin Webster

FAST is a broad-based industry coalition dedicated to accelerating the development, effectiveness and increased use of digital advertising.

Making Online Advertising More Effective and Accountable

New FAST Guidelines for Measurement and Narrowband Ad Models Help Meet the Needs of Online Constituencies

Robin WebsterANA

While the interactive landscape continues to evolve at breakneck speed, the online advertising community is working to overcome significant hurdles that limit the full potential of the medium. Persistent 'trouble spots' for advertisers, agencies and content providers alike have included the proliferation of ad types and technologies, and the need for more standardized measurements of ad performance. To address these areas, the FAST Steering Committee recently issued two new sets of voluntary guidelines –...

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