Marketing infalliable remedy
Teresa Cometto and Martin Zalovich
The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer market and the strategies better adapted within this context.
Marketing Infallible Remedy
Understanding and satisfying consumer needs more successfully
than the competitors
ORT University/Bank BostonTeresa Cometto
ORT UniversitySudy Lever SA
Introduction: What is the
Uruguayan Consumer Really...