Marketing experts come, L'Oreal guests show strength

WARC China

Based on the "STEPIC" framework, WARC's "2022 Marketing Talents Research Book" report analyzes from the six dimensions of society, technology, economy, policy, industry and creativity, aiming to provide marketers with a reference action guide. The report condenses the consensus of marketing decision-makers from all walks of life, and jointly helps CMOs see trends, reconstruct trends, and become trends. Through this lecture, you will learn about the topics:

Overview:

Based on the "STEPIC" framework, WARC's "2022 Marketing Talents Research Book" report analyzes from the six dimensions of society, technology, economy, policy, industry and creativity, aiming to provide marketers with a reference action guide. The report condenses the consensus of marketing decision-makers from all walks of life, and jointly helps CMOs see trends, reconstruct trends, and become trends.

In order to enrich the professionalism and practicality of this book, during the process of writing, we have reviewed many brands in the Chinese market - L'Oreal, Rich Oran, Sanya Atlantis, Wanglaoji, Skyworth, Unilever, Lele Tea, BMW, Mingyue Lens, Hengyuanxiang,...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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