Marketing detective work – finding opportunities for growth in your existing business
David CowanForensics
Tom Stewart, editor and managing director of the Harvard Business Review, recently remarked that when CEOs are tasked with cutting business costs they know exactly what to do but when asked to grow the business many feel at sea, or at best much less sure-footed.
For them the growth problem has worsened over the last 10 to 15 years. In the early 1990s the easy answer appeared to be acquisitions. However, there is now abundant evidence that most acquisitions fail.
These days this...