Marketing budgets - the money puzzle

The Admap report for November 2006 contains a number of articles relating to communications and marketing budgeting and budget allocation.

Marketing budgets - the money puzzle

Roderick White

The Admap report for November 2006 contains a number of articles relating to communications and marketing budgeting and budget allocation. In his introduction, Roderick White, Admap's editor, addresses the key thorny issues, outlines current methodologies and thinking, and points out that there are no new, easy or certain solutions.

  • Traditional ROMI is dead, long live marketing effectiveness
David Dixon and Sebastian Shapiro
  • Advertising accountability: it’s bigger than ROI
Pat McGowan and David Meer
  • How to flourish in the modern media maze
Olivia ...

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