Marketing America: a challenge for the chief marketing officer

The author takes a brief look at what went wrong with Charlotte Beers' role within the Bush administration of marketing America to the Muslim world.

Marketing America:

A challenge for the chief marketing officer

Allyson L. StewartAllenInternational Marketing Partners

How easy is it to market and brand 'America'? Shortly after September 11th 2001, President Bush appointed a marketer who could sell...