Marketers try to untangle converged TV

Matthew Schwartz

Examines the benefits and drawbacks of streaming, linear, and converged TV and how advertisers can optimise their strategies to reach audiences across platforms.

Gary Waters/theispot.com

The signposts pointing to the future of TV advertising are cropping up with increasing frequency. In mid-September Amazon kicked off its exclusive coverage of the NFL's "Thursday Night Football" on Amazon Prime Video, marking the...

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