Marketers’ spend on gaming rises five times in two years

2CV’s James Redden presented the latest WFA/2CV Gaming Demystified report at the recent Gaming Matters live event in Singapore.

Marketers' investment in gaming has increased significantly since the start of the COVID-19 pandemic, with the average annual brand spend on gaming increasing five times in two years, according to the results of the latest WFA/2CV Gaming Demystified report....