Marketers should consider using consumer-oriented art in B2B ad creative

Marie Griffin

Interview with Saul Colt, CEO of Idea integration Co., about how the agency refreshed its ad creative with the help of renowned cartoonist and comic writers.

Saul Colt, founder and CEO of the Idea Integration Co. didn’t let a crisis go to waste. Although he lost some business momentum due to the pandemic, Colt took a leap and in 2022 hired a slew of cartoonists and comic writers. The infusion of new (and unorthodox) talent has given the B2B agency a jolt of energy, and Colt is now able to take on accounts that he would have previously turned down. Courtesy of the Idea Integration Co.

Saul Colt, founder and CEO of the Idea Integration Co., had to make a bold move. The boutique ad agency,...

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