Marketers should consider using consumer-oriented art in B2B ad creative

Interview with Saul Colt, CEO of Idea integration Co., about how the agency refreshed its ad creative with the help of renowned cartoonist and comic writers.

Saul Colt, founder and CEO of the Idea Integration Co. didn’t let a crisis go to waste. Although he lost some business momentum due to the pandemic, Colt took a leap and in 2022 hired a slew of cartoonists and comic writers. The infusion of new (and unorthodox)...

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