Market measurement: the next frontier for panel research

This paper presents a case study of how GfK NOP is working to move one of the UK's major market measurement studies online.

Market measurement: the next frontier for panel research

Mike Cooke, Nick Watkins and Corrine MoyGfK NOP, United Kingdom

THE BACKGROUND

The Financial Research Survey (FRS) has been the definitive study for measuring the retail financial services market in Great...

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