Market measurement: the next frontier for panel research

This paper presents a case study of how GfK NOP is working to move one of the UK's major market measurement studies online.

Market measurement: the next frontier for panel research

Mike Cooke, Nick Watkins and Corrine MoyGfK NOP, United Kingdom


The Financial Research Survey (FRS) has been the definitive study for measuring the retail financial services market in Great Britain for more than 20 years. It is very much the 'industry currency' with data delivered monthly to around 270 users. It interviews a nationally representative sample of over 60,000 British consumers every year using a high quality face to face sampling methodology. Although the average interview length is around 30 minutes, a significant minority are...

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