MAP 2009 Day 2: Online targeting, IPA insights, Vodafone metrics, brand battles and the learning loop
Laura JamesWARC Online
Laura James reports from day two of WARC's Monitoring Advertising Performance Conference 2009. A report from day one can be found here.
Online engagement
Day two of MAP 2009 opened with a session from Jason Ryan, from iCrossing, on measuring search and social media. Overnight snowstorms stopped me from catching this in person, but WARC trailed his presentation in a preview paper published just prior to the conference.
How Channel 4 and iCrossing engaged online consumersreports on...