ManipalCigna: Health Insurance for the Healthy

ManipalCigna, a health insurance brand, launched a campaign in India to improve brand saliency, relevance, and its digital presence and parameters, and increase online verified leads and website sales.

Campaign details

Brand: ManipalCigna Health InsuranceBrand owner: ManipalCigna Health InsuranceEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Financial servicesMedia channels: Social mediaBudget: Up to 500k

Executive summary


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