ManipalCigna: Health Insurance for the Healthy
Rajesh Sharma, Akhilesh Nath, Arushi Chak
ManipalCigna, a health insurance brand, launched a campaign in India to improve brand saliency, relevance, and its digital presence and parameters, and increase online verified leads and website sales.
Campaign details
Brand: ManipalCigna Health InsuranceBrand owner: ManipalCigna Health InsuranceEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: Financial servicesMedia channels: Social mediaBudget: Up to 500k
Executive summary
ManipalCigna...
