Managing your brand in a recession

Experience from the last recession shows that it is common for marketing spend to be squeezed and emphasis placed on maximising short-term sales uplifts, through promotions, to help meet profit targets.

Managing your brand in a recession

During the U.K. recession of 1991 /1992 the Renault Clio was launched and exceeded its first year sales objectives. Andrex toilet tissue held its volume share at over 30 percent, despite its premium positioning. Gold...

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