Managing intangible assets to create tangible value in organisations

This paper is based on the premise that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create value and generate profit.

Managing Intangible Assets To Create Tangible Value In Organizations

Soumya Roy Research InternationalMikael Paltschik and Berth Jonsson Research International Sweden

CONTEXT AND BACKGROUND

The South African playwright Athol Fugard once said 'the...