Managing Intangible Assets To Create Tangible Value In Organizations
Soumya Roy Research InternationalMikael Paltschik and Berth Jonsson Research International Sweden
CONTEXT AND BACKGROUND
The South African playwright Athol Fugard once said 'the...
Managing intangible assets to create tangible value in organisations
This paper is based on the premise that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create value and generate profit.
