Managing brands in recession: a CEO responsibility

Chris Halliburton

Top management has many things to consider over the course of this recession, but Chris Halliburton argues that CEOs are the ultimate brand managers and all actions should be taken with that responsibility in mind.

Managing brands in recession: a CEO responsibility

Chris Halliburton

Unfortunately, the value of brands, both in the consumer's mind as well as on the balance sheet, is not always reflected in the time and attention given by many companies' top management....

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