Campaign Summary
This campaign used an immersive, special-build Christmas Tree to transform a traditional festive season ceremony that attracted thousands of mall visitors into an educational and striking moment.
The activation figuratively set a Christmas Tree on fire to raise awareness about climate change and get people in the Middle East to change their ways. And only by taking a classic, loved festive symbol could we really make the impact we needed. Using an experience-led spectacle we subverted our classic Christmas Tree lightning and delivered on a vertical which is super important to the brand: sustainability.
Campaign Goals
Educate the...