Making waves online

Martin Yuill

In this short article, Martin Yuill, Insight & Research Manager of MEC Interaction, discusses the development of the increasingly audio-visual nature of web 2.0, and the possibilities that internet TV and interactive ads could provide for marketers seeking to promote their brands in this new environment.

Making waves online

Martin Yuill Insight & Research Manager, MEC Interaction

One of the key developments in the Web 2.0 revolution has been the increasingly audio-visual nature of the online experience. The widespread availability of broadband has driven consumer demand for access to audio-visual content via high-speed connections, and has led to the massive popularity of video-sharing sites such as YouTube (where 65,000 new video clips are uploaded daily).

Encouraged by this burgeoning demand for audio-visual content, a growing number of internet television services have launched in the past 12 months. But what exactly is the internet TV...

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