In this short article, Martin Yuill, Insight & Research Manager of MEC Interaction, discusses the development of the increasingly audio-visual nature of web 2.0, and the possibilities that internet TV and interactive ads could provide for marketers seeking to promote their brands in this new environment.
Making waves online
Martin Yuill Insight & Research Manager, MEC Interaction
One of the key developments in the Web 2.0 revolution has been the increasingly audio-visual nature of the online experience. The widespread availability of broadband has driven...