Making the Most of Partnerships
Verizon and the Mexican government partner to reach the Hispanic consumer
Ed MillerVerizon Communications
When Verizon (as GTE) first entered the long distance business, it suffered from lack of brand recognition. In the late '90's, at the height of the long distance wars, AT&T & MCI were duking it out on a national level spending billions to advertise their brand and services. GTE, as a recognized local exchange carrier, had no recognition in the long distance arena. Yet, we grew successfully. Why? Because we launched 'bundling' of telecommunications services. We found that customers...