This paper examines techniques used to research newspapers. Newspapers offer the advertiser the ability to reach a reasonably well-defined audience on a regular basis; a wide range of sizes; different positions in the paper; unorthodox shapes of ads, colour, advertorials; inserts; and classified.
Making the most of newspaper ads
World Press Trends(1) reports that the circulation of paid-for and free newspapers grew almost 15% in the five years to 2006. Around 1.4 billion people read a newspaper regularly and 515 million...