Making progress

The 2008 ANA Marketing Accountability Survey noted that while there are some marked improvements, gaps remain in critical areas, such as aligning marketing efforts with corporate goals, developing cross-functional teams, and defining return on investment (ROI).

Making Progress

Lynn Russo Whylly

Progress in marketing accountability can be likened to walking a long and winding road. Every step represents progress, but the horizon never seems to get closer. And so it goes with the 2008 ANA Marketing Accountability...

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