Making Personnel Work for Marketing: A Truly Pan-Company Effort

Jane Frost

Jane Frost argues that pan-company marketing should include team management issues along with getting the support of finance, production and development.

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Making Personnel Work for Marketing: A Truly Pan-Company Effort

Jane Frost

Pan-company marketing is championed by most people these days. Those of us who practice the art of brand management have always understood that a strong brand represents the...

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