Making Magic

In a speech to the European Advertising Agencies' Association in 1998, Kevin Roberts of Saatchi & Saatchi rebuts claims made by the CEO of Unilever, Niall Fitzgerald, that advertising 'is suffering a death of a thousand cuts'.

Making Magic

Kevin RobertsSaatchi & Saatchi

Exactly one year ago the CEO of Unilever, Mr. Niall Fitzgerald, stood before you and attacked creativity and big ideas. Mr. Fitzgerald suggested that advertising creativity and advertising-driven ideas are...

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