Campaign details
Brand: A P Moller MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: In houseMarket: EuropeSector: Business & industrialBudget: Up to 500k
Executive summary
This is a story which showcases how the true power of data comes alive when it joins hands with robust on-ground understanding of consumer behaviour.
Maersk, one of the biggest and oldest integrated logistics players is undergoing a seismic shift. Company is on a new journey to become more consumer centric across all its aspects and solutions.
And...