Making a Case For Family Friendly Television
Seeking more balance in primetime viewing hours
Andrea Alstrup, Johnson & Johnson
Television has consumed a lot of my attention recently because of the lack of balance in primetime selection.
In a speech to the Advertising Women of New York last year, I spoke about my concerns both as a television viewer and as an advertiser. I said I am concerned about some of what I see on TV, and I am concerned that the number of shows appropriate for family-friendly audiences has dwindled. This directly impacts Johnson & Johnson and its...