Make the consumers pay

John Griffiths

John Griffiths asks why agencies never take revenue directly from the consumer. He reminds readers that TV production companies, film organisations and broadcast networks all generate funds directly from the public.

Make The Consumers Pay

John Griffiths Planning Above and Beyond

Everybody else does. TV production companies make programmes then take a percentage from every network that syndicates them. Film companies absorb the cost of production and make it all back...

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