Make an impression

Teens wield in excess of $150 billion in spending power in the US, and are for a number of other reasons an important and influential demographic.

Make an Impression

Lynn Russo Whylly

If parents feel that getting teens to listen is no easy task, it's even harder for marketers trying to convey an advertising message. Regardless of the medium, if your ad makes teens roll their eyes, they will tune it out faster than their mother asking them to take out the garbage.

Yet teens, who wield in excess of $150 billion in spending power, are an important and influential demographic - particularly Hispanic and African American teens. According to the 2007/2008 Multicultural Marketing Study by Yankelovich MONITOR, 68 percent of Hispanics and 57 percent...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands