Make an impression

Lynn Russo Whylly

Teens wield in excess of $150 billion in spending power in the US, and are for a number of other reasons an important and influential demographic.

Make an Impression

Lynn Russo Whylly

If parents feel that getting teens to listen is no easy task, it's even harder for marketers trying to convey an advertising message. Regardless of the medium, if your ad makes teens roll their eyes, they will tune it out faster than their mother asking them to take out the garbage.

Yet teens, who wield in excess of $150 billion in spending power, are an important and influential demographic - particularly Hispanic and African American teens. According to the 2007/2008 Multicultural Marketing Study by Yankelovich MONITOR, 68 percent of Hispanics and 57 percent...

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