Maidenform Worldwide Inc.: Male Celebrity campaign (1987)

In 1987 Maidenform Worldwide Inc., then a family-run business under the direction of Beatrice Coleman, daughter of Maidenform founders Ida and William Rosenthal, hired New York ad agency Levine, Huntley, Schmidt and Beaver to create a new image for the 65-year-old lingerie company.

Maidenform Worldwide Inc.: Male Celebrity campaign

Anita Louise Coryell

Overview

In 1987 Maidenform Worldwide Inc., then a family-run business under the direction of Beatrice Coleman, daughter of Maidenform founders Ida and William Rosenthal, hired New York...