Maharashtra Times: Mata Navrang

Pravin Kardel, Prinay Manjeshwar, Partha Joshi

The Maharashtra Times, a newspaper, launched a campaign in India to engage women readers during the festival of Navratri.

Campaign details

Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: 1 - 3 million

Executive summary

Navrang – an initiative by Maharashtra Times is celebrated by women during the Navratri festival for nine days across Maharashtra. It offers women a chance to celebrate their love for colours during the festival of Navratri throughout the nine days with the nine colours of Navratri.

Market background & objectives

Maharashtra Times is the regional Marathi...

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