Maharashtra Times: Mata Helpline

Maharashtra Times, a newspaper, launched a campaign in India to provide a feeling to readers of doing a good deed and contribute to the future of the state of Maharashtra.

Campaign details

Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: 1 - 3 million

Executive summary

Maharashtra Times Helpline...

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