Maharashtra Times: Mata Helpline

Partha Joshi, Pravin Kardel, Prinay Manjeshwar

Maharashtra Times, a newspaper, launched a campaign in India to provide a feeling to readers of doing a good deed and contribute to the future of the state of Maharashtra.

Campaign details

Brand: Maharashtra TimesBrand owner: Bennett Coleman & CoEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingBudget: 1 - 3 million

Executive summary

Maharashtra Times Helpline aka Mata Helpline is a 3-month long campaign undertaken by the brand to invest in the bright future of Maharashtra.

As a part of this campaign Maharashtra Times plays a role of a catalyst to bridge the gap to a better world by crowdsourcing funds to support talented students passed out of class...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands