Magyar Telekom: Digitalise your class!

Telekom, a German telecommunications company, increased reach and media impressions in Hungary by becoming a change agent of digital transformation in education.

The initial situation: challenges in communication

Kids keep their phones face down at school.

In Hungary, the average teacher is over 50, and mostly relies on frontal teaching.

What if we made students pick them up and use it purposefully in class?

Hungarian teachers are on different levels of applicable digital skills. Almost half are over 50 years old. Only less than 5% are below 30. In the meantime, students on average spend 5+ hours online.

How can teachers rise to the challenge of using more engaging digital teaching methodologies in in-person settings to ensure better learning outcomes?

Telekom...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands