Magyar Telekom: Digitalise your class!

Telekom, a German telecommunications company, increased reach and media impressions in Hungary by becoming a change agent of digital transformation in education.

The initial situation: challenges in communication

Kids keep their phones face down at school.

In Hungary, the average teacher is over 50, and mostly relies on frontal teaching.

What if we made students pick them up and use it purposefully in class?

Hungarian teachers are on different levels of applicable digital skills. Almost half are over 50 years old. Only less than 5% are below 30. In the meantime, students on average spend 5+ hours online.

How can teachers rise to the challenge of using more engaging digital teaching methodologies in in-person settings to ensure better learning outcomes?


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