Campaign Details
Brand: Unilever MagnumAgency: Mullenlowe IstanbulRegion: EMEA
Strategy
Objective
Magnum Mini ice cream is positioned as the "companion of premium pleasure moments at home". With the Magnum Mini activation campaign, we have aimed to remind our positioning and own these mini pleasure moments. It was crucial to link Magnum Mini with pleasure, and in-home consumption.
We ought to create hype and talkability by bringing both offline & online (social media) with an unmissable big idea. Our objective is to increase Magnum's social media talkability scores and reach as many as possible in a short...