Magnum 7 Sins
Brand Name: Magnum Client Name: Unilever ice creamsAgency Name: McCann Erickson Category for this Entry: FMCG Food & Non-alcoholic Beverages (Bronze)
Summary
Magnum has always been more than an ice cream for its female fans, but in 2003, with a new updated brand personality and a compelling limited edition range of Magnums, women everywhere gave in to Magnum. As a result, Magnum 7 Sins managed to return the brand to growth...