Magnum: 3D Spotify audio

Magnum, an ice cream brand, launched a campaign in Turkey using Spotify to drive sales.

Campaign details

Brand: MagnumBrand owner: UnileverEntrant company: Mindshare Turkey, IstanbulMarket: TurkeySector: Dairy products, fats, oilsMedia channels: Online display, Radio & audioBudget: Up to 500k

Executive summary

At Magnum, we believe a day without...