Maggi: When Maggi created Mompreneurs

Packaged food brand, Maggi, strengthened its position as a culinary partner for mothers through an activation and outreach programme in India.

Campaign details

Brand: MaggiBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GugugramMarket: AsiaSector: FoodMedia channels: Social media, Competitions & contests, Online video, Websites & micrositesBudget: Up to 500k

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