Magazine Reader Involvement Improves ROI
Examining the correlation between reader involvement and advertising recall
Britta C. Ware Reader's Digest
Introduction
Is your advertising getting consumers' attention? How can you be sure? As consumers...
Magazine reader involvement improves ROI
The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with lingering questions as to the quantifiable impact of reader involvement on ad recall.
