Campaign details
Brand: Maestro TequileroBrand owner: Casa CuervoEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Programmatic display, Online video, Social media, Outdoor, Out-of-homeBudget: 1 - 3 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....