Campaign details
Brand: MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: In houseMarket: AsiaSector: Business & industrialMedia channels: Content marketing, Social media, Email marketingBudget: No budget
Executive summary
From being a legacy brand to becoming a challenger – Maersk’s new ambition of being an integrator across the supply chain has pushed the brand towards diversifying and building products and services that meet modern logistical demands. Maersk’s vision goes beyond its ambition to champion simplification and synchronisation to global trade. In its endeavor...