Campaign details
Brand: MaerskBrand owner: A.P. Moeller-MaerskEntrant company: A. P. Moller-Maersk - DenmarkIdea creation: Havas Worldwide LondonMarket: EuropeSector: Business & industrialMedia channels: Email marketing, Social media, Websites & microsites, Content marketingBudget: Up to 500k
Executive summary
A 100-year-old shipping giant chose to challenge the status quo. The last five years in the journey for Maersk have been centred on revolutionising logistics by connecting different elements of a supply chain and bring alive its vision of end-to-end integrated logistics. Through the acquisition of B2C e-commerce logistics...